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Published on 1/22/2024 in the Prospect News Distressed Debt Daily.

Troika Media cancels auction, eyes sale to stalking horse bidder

By Sarah Lizee

Olympia, Wash., Jan. 22 – Troika Media Group, Inc. canceled an auction for its assets that was previously scheduled for Monday and will seek approval to sell its assets to a Blue Torch Finance LLC entity, according to a notice filed with the U.S. Bankruptcy Court for the Southern District of New York.

As previously reported, the company plans to implement a restructuring support agreement with funds managed by Blue Torch, the company's senior secured lenders, through which Blue Torch agreed to acquire substantially all of the assets of the company via a stalking horse credit bid of $51 million total. The bid was subject to competing bids via the company’s bid procedures.

A sale hearing is set for Jan. 30.

Troika is a brand consultancy and marketing company based in New York. The company filed bankruptcy on Dec. 7 under Chapter 11 case number 23-11969.


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