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Published on 11/15/2018 in the Prospect News Convertibles Daily.

New Issue: Wayfair prices $500 million 1.125% six-year convertible senior notes, up 32.5%

By Abigail W. Adams

Portland, Me., Nov. 15 – Wayfair Inc. priced $500 million of six-year convertible notes prior to the market open on Thursday at the cheap end of talk at par with a coupon of 1.125% and an initial conversion premium of 32.5%, according to a company press release.

Price talk had been for a coupon of 0.625% to 1.125% and an initial conversion premium of 32.5% to 37.5%, according to a market source.

Citigroup Global Markets Inc. and Goldman Sachs & Co. LLC are joint bookrunners for the Rule 144A deal, which carries a greenshoe of $75 million.

The notes are contingently convertible until Aug. 1, 2024 subject to a 130% trigger. They are non-callable until May 8, 2022 and then subject to a 130% hurdle.

The notes may be settled in cash, shares or a combination of both at the company’s option. There is dividend and takeover protection.

In connection with the pricing of the notes, the company entered into convertible note hedge transactions with a cap price of $219.625, representing a premium of 150% over the last reported sales price of the stock.

Net proceeds are expected to be $488.7 million, or $562 million if the greenshoe is exercised in full.

Of the net proceeds, $81.3 million will be used to cover the cost of the call spread with the remaining amount for working capital and for general corporate purposes.

Wayfair is a Boston-based e-commerce company focused on home decor.

Issuer:Wayfair Inc.
Securities:Convertible senior notes
Amount:$500 million
Greenshoe:$75 million
Maturity:Nov. 1, 2024
Bookrunners:Citigroup Global Markets Inc. and Goldman Sachs & Co. LLC
Coupon:1.125%
Price:Par
Yield:1.125%
Conversion premium:32.5%
Conversion price:$116.40
Conversion rate:8.5910
Call options:Non-callable until May 8, 2022 then subject to a 130% hurdle
Put options:Upon a fundamental change
Pricing date:Nov. 15
Settlement date:Nov. 19
Distribution:Rule 144A
Talk:Coupon of 0.625% to 1.125% and initial conversion premium of 32.5% to 37.5%
Stock symbol:NYSE: W
Stock price:$87.85
Market capitalization:$7.94 billion

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