Viacom pricing $250 million 30-year bonds in private sale on Friday

By Andrea Heisinger

New York, Nov. 16 - Viacom Inc. intends to price $250 million of 30-year bonds on Friday, an informed source said.

The bonds (Baa1/BBB/) will be sold under Rule 144A and Regulation S.

Citigroup Global Markets Inc., Mizuho Securities USA Inc. and Morgan Stanley & Co. LLC are the bookrunners.

Viacom last priced bonds in a $400 million sale in two maturities on June 7.

The entertainment company is based in New York City.

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