Fitch affirms Viacom

Fitch Ratings said it affirmed Viacom Inc.'s issuer default rating, senior unsecured notes and senior unsecured bank facility due 2010 at BBB, and its commercial paper at F2.

The outlook is stable.

Ratings are supported by the company's strong cash generating ability, leading positions in numerous targeted demographics and global prominence of its brands, the agency said.

Concerns include the potential for financial policy changes, acquisition risk, exposure to cyclical advertising and the inherent volatility of the movie business, Fitch said.

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