Fitch gives Viacom notes BBB

Fitch Ratings said it assigned a BBB rating to Viacom Inc.'s proposed 10-year $350 million senior unsecured notes offering due 2017.

Fitch said that the ratings would apply to reasonable modifications in the amount and tenor of the current offering, adding that Viacom intends to use the net proceeds of the offering to repay all or a portion of amounts outstanding of commercial paper and bank borrowings.

The outlook is stable.

The agency said that Viacom's ratings and stable outlook are supported by the company's strong cash generating ability, leading positions in numerous targeted demographics, solid carriage positions with the MSOs and overall global prominence of brands.

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