TubeMogul to price IPO of 6.25 million shares between $11.00, $13.00

BofA Merrill Lynch, Citigroup and RBC are joint bookrunning managers

By Devika Patel

Knoxville, Tenn., July 7 – TubeMogul, Inc. will sell 6.25 million common shares in its initial public offering with a 30-day greenshoe option of 937,500 additional shares, according to a Form S-1/A filed Monday with the Securities and Exchange Commission. The deal was announced March 26.

The shares will be sold at a price expected to fall between $11.00 and $13.00 per share.

BofA Merrill Lynch, Citigroup and RBC Capital Markets are the joint bookrunning managers. BMO Capital Markets and Oppenheimer & Co. are the co-managers.

Entities affiliated with Foundation Capital, LLC have expressed an interest in purchasing up to $20 million of the shares.

Proceeds will be used for general corporate purposes, including working capital, sales and marketing activities and general and administrative matters.

The software company is based in Emeryville, Calif. The company intends to list its common stock on the NYSE exchange under the symbol “TUBE.”

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