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Published on 5/24/2012 in the Prospect News Convertibles Daily.

New Issue: Premium Brands prices C$50 million five-year convertibles to yield 5.7%, up 53%

By Rebecca Melvin

New York, May 24 - Premium Brands Holdings Corp. priced C$50 million of five-year convertible debentures on a bought-deal basis at par to yield 5.7% with an initial conversion premium of 53%, according to a news release.

There is an over-allotment option to purchase up to an additional C$7.5 million of debentures.

The issue was made via a syndicate of underwriters co-led by National Bank Financial Inc. and CIBC World Markets Inc.

The initial conversion price is C$28.30 per share.

Proceeds are expected to be used to reduce debt, for future acquisitions and for general corporate purposes.

The offering is subject to normal regulatory approvals, including approval of the Toronto Stock Exchange. The notes will be offered in each of the provinces of Canada by way of a short form prospectus and by private placement in the United States via Rule 144A.

Vancouver, B.C.-based Premium Brands is a producer, marketer and distributor of branded specialty food products.

Issuer:Premium Brands Holdings Corp.
Issue:Convertible debentures
Amount:C$50 million
Greenshoe:C$7.5 million
Maturity:June 30, 2017
Bookrunners:National Bank Financial Inc., CIBC World Markets Inc.
Coupon:5.7%
Price:Par
Yield:5.7%
Conversion premium:53%
Conversion price:C$28.30
Conversion ratio:35.3357 shares
Pricing date:May 24
Settlement date:June 18
Distribution:Short form prospectus in Canada, Rule 144A in the United States
Stock listing:Toronto: PBH
Stock reference:C$18.50
Market capitalization:C$377.58 million

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