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Published on 9/14/2010 in the Prospect News Convertibles Daily.

New Issue: Artemis prices €600 million exchangeables due January 2016 to yield 3.25%, up 31%

By Rebecca Melvin

New York, Sept. 14 - Artemis SA priced €600 million of bonds due Jan. 1, 2016 that are exchangeable into shares of retail group PPR SA to yield 3.25% with an initial conversion premium of 31%, according to a market source.

The bonds came toward the rich end of talk for the premium, which was 27% and 32%, and at the talked price point for the coupon. Pricing occurred Friday.

There is a greenshoe for a further €90 million.

BNP Paribas SA, Credit Agricole Corporate and Investment Bank, Lazard-Natixis and Societe Generale SA were the joint bookrunners of the Regulation S offering.

The bonds are callable subject to a call trigger at 130% of the accreted early redemption price. The issuer may redeem the bonds in cash or shares based on a forward looking average.

There is change-of-control and dividend protection.

Application will be made to list the bonds on the Euro MTF Market of the Luxembourg Stock Exchange.

Paris-based Artemis is a privately held holding company of billionaire Francois Pinault.

Issuer:Artemis SA
Issue:Exchangeable bonds
Exchange entity:PPR SA
Lead managers:BNP Paribas SA, Credit Agricole CIB, Lazard Natixis and Societe Generale SA
Amount:€600 million
Greenshoe:€90 million
Maturity:Jan. 1, 2016
Coupon:3.25%
Price:Par
Yield:3.25%
Conversion premium:31%
Price talk:3.25%, up 27%-32%
Change of control:Yes
Dividend protection:Yes
Distribution:Regulation S
Pricing date:Sept. 10
Settlement date:Sept. 24
Stock reference price:€106.79

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