Omniture wraps acquisition of Visual Sciences

By Susanna Moon

Chicago, Jan. 18 - Omniture Inc. completed its acquisition of Visual Sciences, Inc., according to a press release Friday.

The company previously said it would pay $2.39 per share in cash and a fixed exchange ratio of 0.49 of an Omniture share for each share of Visual Sciences, for a total of $18.04 per share or at a 7.9% premium to the company's $16.72 closing stock price on Oct. 25.

Visual Sciences shareholders were to own 13.7% of the combined company.

"Today is a significant step forward in our ability to capture the growing multi-billion dollar online optimization market," said Josh James, chief executive officer and co-founder of Omniture, in the release.

"The addition of Visual Sciences' customers, employees and technologies will enable us to accelerate investments, meet a wider set of customer needs through a richer solution set, increase efficiencies and significantly expand our opportunities for growth," James said.

Based in Orem, Utah, Omniture develops online business optimization software, and San Diego-based Visual Sciences provides web-based analytics services.

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