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Published on 11/22/2011 in the Prospect News PIPE Daily.

Netflix arranges $400 million placements of convertible notes, stock

0% notes convert at $85.80 per share; shares sold at $70.00 apiece

By Devika Patel

Knoxville, Tenn., Nov. 22 - Netflix, Inc. said it plans a $200 million private placement of 0% senior convertible notes due Dec. 1, 2018 with Technology Crossover Ventures and a $200 million private placement of stock. As previously reported, the convertibles priced on Nov. 21.

The company will sell about 2.86 million common shares at $70.00 per share to funds and accounts managed by T. Rowe Price Associates, Inc. The price per share is a 6% discount to the Nov. 21 closing share price, $74.47.

The notes initially convert to common stock at a rate of 11.6553, or about $85.80 per share. The conversion price is a 9.92% premium to the Nov. 18 closing share price of $78.06. The company may force conversion after six months.

Settlement of both placements is expected Nov. 28.

Morgan Stanley & Co. LLC and J.P. Morgan Securities LLC are the joint bookrunning managers for the stock offering, and Morgan Stanley & Co. LLC is the company's advisor for the convertible notes sale.

Netflix is a Los Gatos, Calif.-based movie rental company.

Issuer:Netflix, Inc.
Issue:Senior convertible notes, common stock
Amount:$400 million
Warrants:No
Settlement date:Nov. 28
Stock symbol:Nasdaq: NFLX
Stock price:$74.47 at close Nov. 21
Market capitalization:$3.85 billion
Convertibles
Amount:$200 million
Maturity:Dec. 1, 2018
Coupon:0%
Conversion rate:11.6553
Conversion price:$85.80 (approximate)
Conversion premium:9.92%
Call:After six months
Investor:Technology Crossover Ventures
Pricing date:Nov. 21
Shares
Amount:$200 million
Shares:2.86 million (approximate)
Price:$70.00
Investor:T. Rowe Price Associates, Inc.
Pricing date:Nov. 22

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