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Published on 3/18/2014 in the Prospect News PIPE Daily.

Mobivity wraps $5.03 million tranche of $6 million placement of units

Company sells units of one share and one quarter-share warrant in deal

By Devika Patel

Knoxville, Tenn., March 18 - Mobivity Holdings Corp. raised $5.03 million in the initial tranche of a $6 million private placement of units on March 17, according to an 8-K filed Tuesday with the Securities and Exchange Commission. The deal priced on March 10.

The company is selling 6 million units of one common share and one quarter-share warrant at $1.00 per unit. It sold 5,028,000 in the first tranche.

Each whole warrant is exercisable at $1.20 for five years. The strike price is a 22.58% discount to $1.55, the March 7 closing share price.

The technology provider is based in Chandler, Ariz.

Issuer:Mobivity Holdings Corp.
Issue:Units of one common share and one quarter-share warrant
Amount:$6 million
Units:6 million
Price:$1.00
Warrants:One quarter-share warrant per unit
Warrant expiration:Five years
Warrant strike price:$1.20
Pricing date:March 10
Settlement date:March 17 (for $5,028,000)
Stock symbol:OTCBB: MFON
Stock price:$1.55 at close March 7
Market capitalization:$23.5 million

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