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Moody's: Antenna view negative
Moody's Investors Service said it changed the outlook on Antenna Group SA's B2 corporate family rating to negative from stable.
The negative outlook reflects the significant downward trend in the TV advertising market in Greece from 2009 onwards, Moody's said, in which Antenna generates more than 75% of its revenues.
The negative outlook also considers an expectation that there will be further decline at least through the first half of 2011, with limited visibility as to the timing of a recovery, the agency said.
But Moody's noted that Antenna's unaudited results for the first half of 2010 showed revenues growing by about 12% despite a decline in the TV advertising market.
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