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Published on 9/16/2008 in the Prospect News Investment Grade Daily and Prospect News Private Placement Daily.

New Issue: Madison Gas and Electric places $40 million of 5.59% senior notes due 2018

By Kenneth Lim

Boston, Sept. 16 - Madison Gas and Electric Co. placed $40 million of 5.59% senior unsecured notes due Sept. 11, 2018, according to an 8-K filing with the Securities and Exchange Commission.

The notes were offered at par.

The notes may be called at any time, subject to make-whole pricing at Treasuries plus 50 basis points.

J.P. Morgan Securities Inc. was the placement agent.

The Prudential Insurance Co. of America took $36.35 million of the notes, while Zurich American Insurance Co. took $3.65 million of the offering.

The proceeds will be used to repay $30 million of 6.02% medium-term notes that matured on Sept. 15, 2008 and to repay short-term debt.

Madison Gas and Electric is the primary asset of Nasdaq-listed MGE Energy, Inc., and it is a Madison, Wis.-based regulated utility company.

The company chose to raise capital through a private debt placement instead of a public fundraising because it believed it would get better terms, Madison director of treasury management Ken Frassetto told Prospect News.

"Forty million dollars for our company is a large debt issuance, but in the public market it's a rather small issue, so at times you may get penalized for a small issue," he said.

Madison had raised some public debt in 2007, and after that experience, the company felt that a private deal was the better choice, he added.

"We found that the public market was a little tougher to get the notes placed last fall, September 2007, when the whole credit issue was just starting and the market was very volatile, even for a company with a double-A rating," Frassetto said. "And as it turns out, our public deal was done with a typical private placement investor...so this year we simply decided to avoid the public market."

Issuer:Madison Gas and Electric Co.
Securities description:Senior unsecured notes
Amount:$40 million
Maturity:Sept. 11, 2018
Coupon:5.59%
Calls:Make-whole call at any time at Treasuries plus 50 bps
Investors:Prudential Insurance Co. of America, Zurich American Insurance Co.
Settlement:Sept. 11

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