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Published on 11/18/2013 in the Prospect News PIPE Daily.

Health Revenue negotiates $5.4 million private placement of preferreds

Series A convertible preferred stock sold with 2.7 million warrants

By Devika Patel

Knoxville, Tenn., Nov. 18 - Health Revenue Assurance Holdings, Inc. arranged a $5.4 million private placement of 8% series A convertible preferred stock on Nov. 12, according to an 8-K filed Monday with the Securities and Exchange Commission.

The company will sell 13.5 million preferreds at $0.40 apiece. The preferreds are convertible into 27 million common shares at $0.20 per share.

Investors also will receive warrants for 27 million common shares, with each warrant exercisable at $0.30.

The strike price is a 15.39% premium to the Nov. 11 closing share price of $0.26. The conversion price of the preferreds is a 23.08% discount to that price.

The Plantation, Fla., company interprets data for hospitals, providers and other health care organizations by pulling medical data together to create a predictive window.

Issuer:Health Revenue Assurance Holdings, Inc.
Issue:Series A convertible preferred stock
Amount:$5.4 million
Preferreds:13.5 million
Price:$0.40
Dividends:8%
Conversion price:$0.20
Warrants:For 27 million shares
Warrant strike price:$0.30
Pricing date:Nov. 12
Stock symbol:OTCBB: HRAA
Stock price:$0.26 at close Nov. 11
Market capitalization:$15.23 million

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