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Published on 3/6/2009 in the Prospect News Convertibles Daily and Prospect News Investment Grade Daily.

Fitch upgrades Hasbro

Fitch Ratings said it upgraded Hasbro, Inc.'s issuer default rating, unsecured bank facility and senior notes to BBB+ from BBB.

The outlook is stable.

The agency said Hasbro's ratings reflect its leading position in the traditional toy industry with revenues of $4 billion and an improving operating performance. Metrics are strong, including a total debt-to-EBITDA ratio of 1.1 times, and the company's performance in the very difficult fourth quarter was better than expected.

The ratings also incorporate the volatility inherent in the toy industry, Fitch said, including low barriers to entry, fashion risk, energy-related commodity cost increases, customer concentration in the United States, age compression, declining to flat domestic industry revenues and increased seasonality, particularly regarding profitability.


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