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Published on 11/30/2004 in the Prospect News PIPE Daily.

New Issue: Hartville wraps private placement of debentures, warrants for $11.04 million

By Sheri Kasprzak

Atlanta, Nov. 30 - Hartville Group Inc. said Tuesday it has raised $11,038,780 from the private placement of convertible debentures and warrants.

The company sold the debentures Nov. 26. The securities are convertible into common shares at $2.25 or 80% of the average five closing prices immediately before the conversion date. There is a $0.95 floor on the conversion price.

The five-year warrants associated with the deal allow for an additional share at a price determined by dividing 100% of the holder's principal amount of debentures by $2.25. The exercise price is equal to $0.95 and is subject to adjustment.

Issuer:Hartville Group Inc.
Issue:Convertible debentures
Amount:$11,038,780
Conversion price:$2.25 or 80% of the average five closing prices before conversion
Warrants:One warrant per debenture
Warrant expiration:Five years
Warrant strike price:$0.95 (subject to adjustment)
Pricing date:Nov. 11
Settlement date:Nov. 26
Stock price:$2.24 at close Nov. 11
Stock price:$2.20 at close Nov. 30

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