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Published on 8/28/2006 in the Prospect News Convertibles Daily.

Alloy eliminates 110% contingent conversion threshold for 5.375% convertibles

By Angela McDaniels

Seattle, Aug. 28 - Alloy, Inc. amended the indenture for its $69.3 million of 5.375% convertible senior debentures due 2023 to eliminate all of the conditions to convertibility, according to an 8-K report filed with the Securities and Exchange Commission on Monday.

Previously, they were contingently convertible at 110%.

Now the notes are immediately convertible into shares of Alloy common stock at a conversion price of $33.50 or shares of the common stock of former subsidiary Delia*s, Inc. at $16.75

Alloy sold $69.3 million of the notes with a 25% initial conversion premium in a Rule 144A deal via lead manager Lehman Brothers in July 2003.

On Monday, New York-based marketing company's stock closed at $10.51 (Nasdaq: ALOY) and Delia*s stock closed at $6.95 (Nasdaq: DLIA).


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