S&P lifts Elizabeth Arden view to positive

Standard & Poor's said it affirmed Elizabeth Arden Inc.'s ratings, including its B+ corporate credit rating, and revised the company's outlook to positive from stable.

S&P said the revised outlook is based on Elizabeth Arden's improved operating performance resulting from successful new product launches and improved efficiencies. Sales increases in the key second quarter holiday season, resulting from successful launches of Elizabeth Arden Provocative Woman and Curious Britney Spears and cost savings, have helped improve cash flow and reduce leverage.

The ratings could be raised over the near to intermediate term if Elizabeth Arden continues to effectively manage new product introductions and reduce leverage, the agency said.

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