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Published on 3/30/2007 in the Prospect News Convertibles Daily.

New Issue: Eddie Bauer prices $75 million seven-year convertibles richer than talk at 5.25%, up 25%

By Kenneth Lim

Boston, March 30 - Eddie Bauer Holdings Inc. priced $75 million of seven-year convertible senior notes richer than talk on Thursday to yield 5.25% with an initial conversion premium of 25%.

The convertibles were offered at par and priced after the market closed. They were talked at a coupon of 5.5% to 6% and an initial conversion premium of 20% to 25%.

JP Morgan was the bookrunner of the Rule 144A offering.

The notes are non-callable, and there are no puts.

There is a contingent conversion trigger at 120% of the conversion price.

The convertibles will have dividend and takeover protection.

Eddie Bauer, a Redmond, Wash.-based retailer of casual sportswear and outdoor accessories, plans to use the proceeds of the deal to partially repay a term loan that will be amended and restated concurrently with the offering.

Issuer:Eddie Bauer Holdings Inc.
Issue:Convertible senior notes
Bookrunner:JP Morgan
Amount:$75 million
Greenshoe:None
Maturity:April 1, 2014
Coupon:5.25%
Price:Par
Yield:5.25%
Conversion premium:25%
Conversion price:$13.55
Conversion ratio:73.8007
Contingent conversion:120%
Cash settlement option:Yes
Dividend protection:Yes
Takeover protection:Yes
Call protection:Non-callable
Puts:None
Price talk:5.5%-6%, up 20%-25%
Pricing date:March 29, after the close
Settlement date:April 4
Guarantees:By operating subsidiary Eddie Bauer Inc. and other domestic subsidiaries
Distribution:Rule 144A

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