Published on 11/15/2010 in the Prospect News High Yield Daily.
New Issue: Affinity Group prices $333 million 11½% six-year notes to yield 12%
By Paul A. Harris
St. Louis, Nov. 15 - Affinity Group, Inc. priced a $333 million issue of 11½% six-year senior secured notes (B3/B-/) at 97.902 to yield 12% on Monday, according to an informed source.
The yield printed on top of yield talk, and the reoffer price came in line with discount talk of about 2 points.
Jefferies & Co. ran the books.
Proceeds will be used to repay and terminate the existing senior secured credit facility, as well as to repay all outstanding debt under, but not terminate, the Camping World revolver, to repay the 9% senior subordinated notes due 2012 and to repay the 10 7/8% senior notes due 2012.
Affinity is a Ventura, Calif.-based direct marketer, specialty retailer and publisher targeting recreational vehicle owners and outdoor enthusiasts.
Issuer: | Affinity Group, Inc.
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Face amount: | $333 million
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Proceeds: | $326 million (approximate)
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Maturity: | Dec. 1, 2016
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Securities: | Senior secured notes
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Bookrunner: | Jefferies & Co.
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Joint lead manager: | Moelis & Co.
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Coupon: | 11½%
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Price: | 97.902
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Yield: | 12%
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Call features: | Make-whole at Treasuries plus 50 bps until Dec. 1, 2013, then callable at 108.625, 104.313, par on and after Dec. 1, 2015
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Equity clawback | 35% at 111.50 until to Dec. 1, 2013
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Change-of-control put: | 101%
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Trade date: | Nov. 15
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Settlement date: | Nov. 30
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Ratings: | Moody's: B3
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| Standard & Poor's: B-
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Distribution: | Rule 144A and Regulation S with registration rights
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Price talk: | 12% area yield, including about including about 2 points OID
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Marketing: | Roadshow
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