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Published on 6/1/2009 in the Prospect News High Yield Daily.

Affinion aims for mid-week pricing for $125 million tap of 10 1/8% senior notes due 2013

By Paul A. Harris

St. Louis, June 1 - Affinion Group, Inc. will host a Tuesday investor call for its $125 million of non-fungible 10 1/8% senior mirror notes due Oct. 15, 2013 (expected ratings B2/B-), according to an informed source.

The deal is expected to price during the middle of the June 1 week.

Banc of America Securities LLC and Deutsche Bank Securities Inc. are joint bookrunners for the Rule 144A with registration rights add-on.

The notes become callable on Oct. 15, 2009 at 105.063.

Proceeds will be used for general corporate purposes, which could include working capital, capital expenditures and the repurchase of the company's debt or the holding company's debt.

The original $270 million issue priced at 98.662 to yield 10 3/8% on Oct. 4, 2005.

Affinion also did a $34 million add-on, which priced at 103.50 on May 1, 2006 to yield 9.29%.

The Norwalk, Conn.-based company is a direct marketer of membership, insurance and package enhancement products.


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