Fitch: DSI Samson BBB+(lka)

Fitch Ratings said it assigned a national long-term rating of BBB+(lka) to DSI Samson Group (Private) Ltd.

The outlook is stable.

The rating reflects leading positions in the domestic rubber tire and footwear markets, which are supported by the company's well-known brand, Fitch said.

DSI Samson's market share also benefits from high tariffs on imports of tire and footwear, the agency added.

These strengths are counterbalanced by increasing competition from imported footwear products and the weak local currency, which raises the costs of imported raw materials, Fitch said.

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