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Published on 1/24/2011 in the Prospect News High Yield Daily.

New Issue: DirectBuy sells $335 million 12% notes due 2017 at 97 to yield 12.721%

By Paul A. Harris

Portland, Ore., Jan. 24 - DirectBuy priced a $335 million issue of 12% six-year senior second-lien notes (B2/B/) at 97 to yield 12.721% on Friday, according to a market source.

The deal priced in line with price talk that specified a 12% coupon at an issue price of 97 to yield 12¾%.

J.P. Morgan Securities LLC ran the books.

Proceeds will be used to refinance debt.

DirectBuy Holdings Inc. is a Merrillville, Ind.-based members-only showroom and home design center that offers merchandise at manufacturer-direct prices.

Issuer:DirectBuy
Amount:$335 million
Maturity:Feb. 1, 2017
Securities:Senior secured second-lien notes
Bookrunner:J.P. Morgan Securities LLC
Coupon:12%
Price:97.00
Yield:12.721%
Spread:968 bps
Call protection:Three years
Trade date:Jan. 21
Settlement date:Jan. 26
Ratings:Moody's: B2
Standard & Poor's: B
Distribution:Rule 144A
Price talk:12% at 97 to yield 12¾%
Marketing:Roadshow

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