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Published on 11/2/2010 in the Prospect News Convertibles Daily.

New Issue: Developers Diversified sells $305 million 30-year convertibles at 1.75%, up 27.5%

By Rebecca Melvin

New York, Nov. 2 - Developers Diversified Realty Corp. priced an upsized $305 million offering of 30-year convertible senior notes at par to yield 1.75% with an initial conversion premium of 27.5%, according to prospectus.

The registered deal was initially going to be $300 million in size. The notes came at the midpoint of coupon talk, which was 1.5% to 2%, and at the rich end of 22.5% to 27.5% premium talk.

There is a $45 million greenshoe on the deal, which is being sold via joint bookrunners J.P. Morgan Securities LLC, Goldman Sachs & Co., Deutsche Bank Securities Inc. and UBS Securities LLC.

KeyBanc Capital Markets Inc., RBC Capital Markets Corp., Scotia Capital (USA) Inc. and U.S. Bancorp Investments Inc. served as senior co-managers, while Daiwa Capital Markets America Inc., FBR Capital Markets & Co., ING Financial Markets LLC and RBS Securities Inc. served as co-managers.

The notes are non-callable for five years, and there are puts in years 2015, 2020, 2025, 2030 and 2035.

There is contingent conversion if shares exceed 125% of the conversion price.

Proceeds will be used to reduce balances on the company's corporate revolving credit facilities and for general corporate purposes.

Developers Diversified is a Beachwood, Ohio-based real estate investment trust that focuses on shopping centers and business centers.

Issuer:Developers Diversified Realty Corp.
Issue:Convertible senior notes
Amount:$305 million, upsized from $300 million
Greenshoe:$45 million
Maturity:Nov. 15, 2040
Bookrunners:J.P. Morgan Securities LLC, Goldman Sachs & Co., Deutsche Bank Securities Inc., UBS Securities LLC
Senior co managers:KeyBank Capital Markets Inc., RBC Capital Markets Corp., Scotia Capital (USA) Inc., U.S. Bancorp Investments Inc.
Co-managers:Daiwa Capital Markets America Inc., FBR Capital Markets & Co., ING Financial Markets LLC, RBS Securities Inc.
Dividend:1.75%
Price:Par
Yield:1.75%
Conversion premium:27.5%
Conversion price:$16.38
Conversion ratio:61.0361
Call option:On Nov. 20, 2015
Puts:In years 2015, 2020, 2025, 2030 and 2035
Price talk:1.5%-2%, up 22.5%-27.5%
Pricing date:Nov. 1
Settlement date:Nov. 5
Distribution:Registered
Stock symbol:NYSE: DDR
Stock reference price:$12.85
Market capitalization:$3.19 billion

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